Despite being an established and respected brand in Europe, LeoVegas have only recently begun offering a sports betting service in the UK.
This situation always presents a fascinating opportunity to gamblers. It might make you feel a little uneasy to go with a brand you’ve never heard of, but new outfits often have the best signup and ongoing offers, because they’re trying to make a splash in the marketplace. This definitely seems to be the case with LeoVegas, with their promotions being competitive to say the least.
LeoVegas have also taken a brave stance, which is to make it clear that their focus is on their mobile offerings. They still have a desktop service, but mobile betting is their definite priority. LeoVegas co-founder Gustaf Hagman explains, “In sports, we believe no one has yet taken the mobile leadership position”. Seizing that leadership position is an extremely lofty goal, and from this dramatic statement one thing becomes very clear: LeoVegas certainly aren’t lacking in ambition.
The sign up offer at LeoVegas Sports is simple, flexible, and reasonably generous. At its heart, it allows you to double your winnings on two separate bets.
Join LeoVegas Sports, deposit a minimum of £10, and you’ll automatically be given 2 X 100% Profit Boosts. One of the great things about the offer is that these boosts can be used on absolutely any market, making them extremely valuable.
Here are the main terms and conditions:
The only real drawback to this offer is that you can only use them on bets up to £5 in value. It’s definitely not one for the high rollers out there. Still, for the casual gambler, that allows you to put £5 down on a bet with reasonable odds of 4/1, use a Profit Boost to immediately double those odds and make them 8/1, and claim a £40 profit back from a small initial stake.
The fact that you get two such bonuses is especially generous, and gives you a variety of ways in which to use them strategically. Use both on low-odds bets to ensure you claim back your initial deposit. Use one on a sure thing, and the other on a long shot. If you lose with your first one, go with a safer bet with your second to ensure you still turn a profit overall. LeoVegas’s sign up offer perfectly promotes this kind of creativity in your wagering.
Mobile apps are always important when you’re trying to evaluate a betting company. For LeoVegas, however – a brand that have so publically prioritized mobile – the quality of the app is absolutely crucial.
With so much riding on it, we’re pleased for their sakes to report that the app is excellent. The layout is extremely welcoming, simple and intuitive. Along the top of the screen you’ll find a bar you can scroll along: ‘Live Now’ and ‘Starting soon’ are the first buttons, in case you’re racing to put a bet down on an imminent event. After that, all the major markets are listed there for you.
It’s not exactly feature-packed; live streaming is one absence which you’ll find on some of the bigger brands’ apps, including bet365. All the main features you’d expect are present and correct though, including live odds and in-play betting. Customer service is also well-represented: there’s a live chat feature, allowing you to speak to one of their staff at any time, along with a substantial FAQ.
Overall, this is a pretty flawless offering. The fact that so many of their tempting offers are mobile-only, combined with the quality on show here, ensures that you’ll be spending plenty of time with LeoVegas’s mobile app.
LeoVegas might be new on the scene, but their partnership with the experienced Kambi Group (more on which in the next section) allowed them to hit the ground running. The options for how you place your bets are extensive – singles, doubles, multiples and sport-specific wagers are all on offer.
It’s a similar story when it comes to the available betting markets. They might not be quite as exhaustive as somewhere like bet365, but everything you’d realistically want to bet on is represented. These include all your old favourites – football, cricket, rugby, horseracing – and a few more niche sports like handball, futsal and… chess.
LeoVegas was originally a casino website, launched back in 2011 by two Swedish guys: Gustaf Hagman and Robin Ericsson. They had a heavy focus on mobile casino games, and they executed this strategy brilliantly. They went from strength to strength over the next five years, eventually becoming one of the dominant online casinos in Europe.
That wasn’t enough for this pair, however. In early 2016 they struck a deal with Kambi Group – who’ve also created online sportsbooks for Unibet, 888sport and 32Red Sport – to move into the world of online sports gambling too. Having now established themselves in the UK, time will tell if they can break into the top levels and compete with the big boys: bet365, Ladbrokes, William Hill and so on.
It can be difficult to recommend a new betting company, simply because it’s hard to know what you’re actually getting. They don’t have the weight of history behind them. They don’t have legions of regular punters who’ll testify to their trustworthiness, or user experience.
When it comes to LeoVegas Sports, however, we’re tempted to recommend throwing all of that out of the window. From the promotions, to the mobile app, to the markets, this is an excellent offering from start to finish. The normal hang-ups about not knowing how trustworthy a company is can also be tossed aside: LeoVegas aren’t the oldest company around, but their history in online casinos has proved beyond a doubt that they know what they’re doing.
Whether you’re a rookie or an old-hand, we’d recommend giving LeoVegas a shot. To sign up for their 100% Profit Boosts now, just head over here.
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